Special Guest: Paul Osgood, Global Head of Internal Communications, Clifford Chance
Paul is passionate about branding and the power of a brand to engage leaders and employees. This discussion is focused on how organisations can create pride, passion and persuasion through their brand and, of course, one or two tried and tested communication techniques.
Paul is a pragmatist at heart and he will share some of his real-life experiences when he was Global Head of Internal Communications at Philips where the introduction of a new brand was pitted against poor performance, a global transformation agenda and a digitally challenged workforce.
Join us to discuss why traditional communication approaches need challenging and re-thinking when a new brand comes knocking.
Host: Jo Moffatt