Why the ‘why’ matters: how purpose and an authentic story impact engagement 

Hear from Peter Cheese, David MacLeod, Nita Clarke and a panel of business leaders on the importance of clear purpose and an authentic story

How compelling and authentic is your organisation’s strategic narrative? Do your employees have a clear idea of your purpose and direction and how they contribute?

10 years ago the MacLeod Report highlighted the 4 enablers of employee engagement that underpinned thriving and productive work environments.

This is the second event in a series exploring each of the enablers and focuses on the role of strategic narrative in supporting employee engagement. Here’s the first, focusing on employee voice.

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