An integrative review of storytelling
Concentrating on texts within the last 15 years – with Australian literature strongly represented from well published authors and reputable organisations, this text explains the benefits of ‘storytelling’ and ‘corporate storytelling’. It highlights that many organisations have little documented evidence on storytelling as a medium to help with their public relations strategy. It advocates that stories must be targeted to a culturally diverse audience and remain relevant. It also provides a list of the benefits of good corporate stories from 10 well known authors – including the limitations and the benefits of storytelling in an organisation. Also useful is a list of global research reports into effective employee management.