Content Guide

Thank you for your interest in writing a blog post for our website. Here are some guidelines to help you when putting the article together. If you have any questions or need something clarified, please contact

Please refer to our Terms of Use.

Audience Profile

Our audience is comprised of leaders in organisations, practitioners, academics, consultants, researchers, service providers, HR, CEOs, representatives from membership organisations and professional bodies, employees and other interested parties across the world. Whilst based in the UK, over half of our website visitors come from overseas.

All content needs to relate to employee engagement!

Types of Content to Contribute

Case Studies

Factual, validated account of a real life situation that illustrates engagement activity.


Informal and inspiring stories. Very appealing personal hook. From different levels of the organisation. 

Insight pieces

Insightful, evidence based

Opinion Pieces

Less formal discussion. Promote debate not necessarily evidence based.

Social Posts

Interactive, shorter content, perhaps more topical


Evidence based, analysis and conclusions. Qualitative and quantative.

Hints and tips

Short, concise, things you can do today

Book Reviews

Review of a relevant book


Great content can appear in many different types and styles and, alongside the usual written form, we are particularly excited about receiving personal stories told in the first person, tips and ideas, case studies, video clips from someone talking about something that really had an impact on them, or short films of work places that give a sense of the atmosphere and why it is that they are so engaging.  

Content should:

  • have a clear purpose
  • use simple, reader friendly language
  • be fresh and insightful
  • be visually interesting and if possible include images
  • include storytelling and possibly quotes
  • contain no blatant marketing of the supplying organisation

Tips for Writing a Case Study

When preparing a case study for the website, please use the following questions to help you to shape the article. Please also ensure that you have the relevant permissions within your organisation to share this information on our website.

  • What is the level of engagement within the organisation and how is it measured?
  • What was the engagement problem in the organisation?
  • What actions were taken?
  • What challenges and solutions did you have?
  • What was the benefit to your organisation of improving employee engagement?
  • What tips do you have for other organisations in a similar position?
  • Is there anything else that you want to share?

Blog Post Length

Please aim for a mimimum length of 1,000 words. The blog content is there to educate and give our readers 'meaty' content.

Clearly where the content supplied is in the form of a video or similar there is less need for so many words in the copy but please do provide some introduction to the video content to help the page visitor and to aid with search engine optimisation.

Search Engine Optimisation

We will end it your content to ensure the SEO is optimised but please bear in mind these points:

  • Determine before you begin the keyword phrase that you want to optimise the post for (please put this in the accompanying email so that we are aware)
  • Try to use the keyword phrase in your title & headings if appropriate and within the body of the content and ideally in the first and last sentence of the post. But don’t be a slave to this as Google doesn’t like that anyway!
  • Use internal linking – wherever possible please try to cross reference your post with one or more that already exist on our site and preferably using the keyword phrase as the hyperlink. It’s great for SEO and also gives our readers further relevant content
  • Use external linking – please link to outside references. Please use this format to indicate the hyperlink – Engage for Success [link to] is the national movement around employee engagement.


Please supply at least one appropriate image, to be used at the beginning of the blog post, attached to the email.

Please ensure that you have permission to use the image. 

We mostly use Unsplash or Pixabay in which case we like to reference them using the code they supply when you download the image; so please do send that through.

Quotes & Media

Where appropriate, please try to quote people to enhance your blog post. Ensure that you include the reference for the quote.

We also like to receive other media, eg video and audio to ensure variety of content.

Call to Action

End your blog post with an engaging call to action, usually in the form of a question to encourage our blog readers to join in the discussion about the topic of the blog, e.g. ‘what are your thoughts about this?’ Or ‘Please add your comments to this article’.

Resource / Author Reference

Please supply details for a resource / author reference in the following format:

[your company or name] helps customers to [what is the transformation that they get] by [how you do it] Weblink [including the anchor text that you want me to use, e.g. ‘How to Use Facebook’ could be the anchor text with a link to your website or a page on your website with that information]

…or something similar. This isn’t set in stone; we just want to make sure that it's clear that we didn't write the content and that you are getting some credit

How to Submit the Content

Please send your content to

Once submitted, your content it will go through our review process. We will keep you updated on the progress of your submission. Please note we are a movement of volunteers so there is often a delay in this process. If you have any queries, drop us a line at the above address.

Copyright & Rights Management Disclaimer

If you would like to submit content to the Engage for Success website and intend to use material such as photos or video clips, please confirm in your email that you have checked with the owner of the material and that your use of the material is fully credited and licensed in accordance with the appropriate copyrights or digital rights management procedure.

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