Employee motivation is all about financial incentives, right? Wrong, says John Fisher 

“Let me start by slaying a big motivational dragon. Companies often use employee benefits in the hope that this will drive through an improved work ethic and, in turn, increase profits. While it’s great for businesses to provide these benefits, they do not actually promote better performance from individuals.”

John Fisher writing recently on the Kogan Page blog, explaining the background to his new book.

Motivating employees to perform better is a key issue once more as economies recover and shareholders want more ‘bangs for their buck.’ Yet research tells us that people actually work harder for non-financial incentives. But how do you engage with well-paid and well-qualified employees?

This new book, designed for HR and marketing VPs and managers, looks strategically at non-cash rewards, recognition schemes, events and incentives from around the world and places them in the context of an all-embracing employee brand engagement programme. Its practical examples and hands-on experience set it apart from the more academic or quick-fix books which govern this topic.

Features examples of good practice from all over the world including IBM Europe, Mazda Motors of America, Hotpoint/Creda, AEG, Rolls Royce, Sony Digital Imaging, Scotiabank and Delta Airlines).

“A great reference for any manager who has to run motivation programmes.”
Simon Gilbert, Sony Mobile

Author bio:
John G Fisher is CEO of FMI Group, a brand engagement consultancy. He has over 30 years’ experience in marketing communications, incentives and performance improvement programmes, specializing in the financial services sector. Previous books include Strategic Brand Engagement (also published by Kogan Page) and he’s also a regular columnist in the marketing and HR press. He is in regular demand as a speaker and also devises and delivers seminars for clients and trade bodies.

You can find more information about the book at: www.koganpage.com/SRAR

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