Engagement has become a hot topic. It is important to view it from many perspectives to understand how it truly impacts an organisation. Because people make up the essence of any company, attracting top talent, and the right talent, is essential to the success of any company.
In order to understand the importance of attraction, we need to look at the current climate of the workplace in the world.
- Even with high unemployment, talent is still hard to recruit. 60% of North American companies are having trouble attracting critical-skill employees.
- Talent shortages and mismatches are impacting profitability now. One in four CEOs said they were unable to pursue a market opportunity or have had to cancel or delay a strategic initiative because of talent challenges. One in three is concerned that skills shortages will impact their company’s ability to innovate effectively. Skills shortages are seen as a top threat to business expansion.
- Discontented employees are starting to look elsewhere. In a survey by global business consulting firm Right Management, 84 percent of the employees polled said they plan to look for a new position in 2012. An American Psychological Association survey found that half of all employees who do not feel “valued” at work, intend to bolt.
If you are not alarmed by these statistics, you should be. The world is shifting rapidly in many ways and companies need to keep up with the changes to stay in the game. The only way to do this is through the people working in the company. And that means being able to not only attract the best talent, but also keep them for a longer time.
Another important consideration is that the hiring process is a sales process, not a buying process. It is essential that the company is able to present itself in a way that top talent buys into wanting to come work there. With our years’ of experience in executive search, we cannot even count how many companies went into a recruitment process with an attitude that, of course, everyone would want to work there. Even if it is a desirable company to work for, there must be a great match with many factors, such as culture and personality fit, personal chemistry between the team or supervisor, values and mission, goals and long term growth opportunities, etc. It is a sales process from start to finish and must be treated as such in order to get the best talent.
However, when a company becomes an ‘Amazing Company’, the attraction process changes again to one of mutual choice and a ‘marriage’. There is an element of internal knowing from both sides that this would be an excellent match. We believe this comes from having the knowledge and ability to express the common values, passions, and purpose that are in alignment with each other.
1. Create a Thriving Culture. This is a place where employees are thriving and want to be the best they can be.
2. Build a Magnetic Tribe. Top talent is drawn to the company because of the people. They’ll attract their network. And customers start to look at the company as a place they would love to work as well.
3. Turn your employees into Raving Fans. Then they can help to recruit some of the best talent available.
When the internal work in the organisation starts to fall into place, the external aspects of attraction also become easier to work with.
Karin Volo, an expert in engagement, career, personal and organizational development, is known as the Evolution Expert. With over 15 years experience working with executive search, leadership mentoring as well as professional inspirational speaking. Karin is the co-author of ENGAGE!, which gives you the step by step process to attracting and retaining the best people through engagement. You can find out more about Karin and how to create an Amazing Company at www.Evoloshen.com.