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Special Guest: Christine Crofts: Kinetic Internal Communications Ltd
Many companies have realised that a strong corporate purpose is a strength in the current crisis, from helping employees to stay motivated, to enhancing the loyalty they have earned from customers. But is it a genuine sense of meaning and connectivity or simply ‘jumping on the purpose bandwagon’? What’s the difference? And what can we learn from the leaders and losers in these unprecedented circumstances?
Chris is a well-known and highly regarded internal communications director having led the IC and engagement functions at HSBC, Aviva and Diageo. Her work is multi award winning and includes awards for financial communications, strategy communications, best team and culture change communications.
She has a personal passion for ‘Purpose’ and is a frequent speaker and writer on the subject of ‘the power of Purpose’ and the role of Internal Communications in driving culture change and business strategy execution.
Most recently, Chris has set up her own company called Kinetic Internal communications Ltd, where she is using her energy and passion to help her clients “power purposeful employee engagement, clarity and connection” as well as training line managers and internal communications professionals.
Join us as we discuss what we can learn from the Leaders and Losers in these unprecedented circumstances?
Host: Jo Moffatt