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Yes, we are in the midst of a pandemic that is creating massive challenges to every organization, big and small. So, why be concerned with culture when you, as a manager, or supervisor, have so many other problems to deal with? The reason is that Covid-19 has created massive challenges for your employees as well. Alongside the personal adjustments they are making in working remote, their working style—habits and behaviors—will also need to adapt.
Therefore, it will require leaders to develop new or retooled managerial practices, as well as specific ways to reinforce the organization culture for the “new normal” today and the future.
As Peter Drucker, the founder of modern management said, “Culture eats strategy for lunch.” Culture is one of the most important business drivers that must be intentionally set and periodically adjusted to push long-term, sustainable success. It’s not good enough just to have an amazing product and a healthy bank balance. The workplace culture can enable a company’s success or be the key to its undoing.
Corporate culture is a hot topic among businesses who want to attract and retain the best talent, incorporate their
values in their products and services, and show customers what they’re all about. There are significant benefits that
come from a vibrant and impactful culture. They are:
However, due to the reality of COVID-19, the new normal is now remote and virtual work for most of the workforce throughout the world. Teams and workgroups, that once connected very frequently in person are now dispersed and working individually in an uncertain and evolving climate. It is going to put many company cultures to the test. The right culture—a culture that embraces change, recognizes the new challenges facing employees and encourages them to take the initiative, do things differently and more effectively—can support this shift, easing the transition and driving productivity.
This webinar will help leaders and managers understand the power of culture, how it enhances or derails your workforce especially in times of change and uncertainty; and what leaders and managers can do to make culture change work for their teams and their organization during this new normal.
Marcia Zidle is a board certified executive coach, business management consultant and keynote speaker, who works with organizations to leverage their leadership and human capital assets that results in higher performance and profitability.
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