Radio Show #363:What Employee Engagement Needs to Learn from CUSTOMER Engagement

Special Guest: Scott Gould: Author, Speaker, Consultant

In the words of David Zinger, “there are many engagements”. So, what can employee engagement learn from those other engagements, and in particular, customer engagement? Or to put it another way, what should HR learn from marketing, what can the gritty world of advertising teach us about engaging our staff?

Scott Gould teaches leaders and organisations how to unlock the heart of engagement. He literally wrote the book on how people engage with ideas, things, and each other – and how to follow that pattern. With former experience as a church pastor and a creative director, Scott possesses a unique insight on what leads to soulful engagement in a world where so much is only skin deep.

Join us as we discuss the three key concepts from customer engagement that should be in every employee engagement strategy.

Listen Live (Archive Available)

Host: Jo Dodds