Guest: Peter Cook, Leader of Academy of Rock
Peter’s latest book Leading Innovation, Creativity and Enterprise draws upon cutting edge research from academia but expresses it clearly and concisely for the busy person seeing practical inspiration. It features numerous case examples from companies such as Virgin, Pfizer, Roche and Fuji Film
Join us as we discuss what the roots are of creativity and imagination and how we can create the physiological and mental states under which creativity happens naturally rather than having to reply on creative thinking tools.
We also talk about what kind of leadership is required to make creativity and innovation business as usual behaviours in your enterprise and what are the most effective and reliable recipes for team based creativity.
And Peter will share his thoughts on how to produce and lead creative teams, as well as build an innovative company culture.
Peter Cook leads Human Dynamics, offering Business and Organisation Development. He also delivers keynotes around the world that blend business intelligence with parallel lessons from music via The Academy of Rock.
Author of and contributor to eleven books on business leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham and Harvey Goldsmith CBE. His three passions are science, business and music, having led innovation teams for 18 years to develop life-saving drugs including the first treatments for AIDS, Herpes and the development of Human Insulin. 18 years in academia and 18 + years running his businesses. All his life since the age of four playing music.
Host: Cathy Brown
