Show #272: Enterprise Engagement

Bruce Bolger

Special Guest: Bruce Bolger, President of the Enterprise Engagement Alliance

Join us as we talk about the emerging field of Enterprise Engagement, which is based on ISO 10018 quality people management standards that link engagement across the organization, from customers and channel partners, to sales and nonsales employees, vendors, communities, etc.

The field of Enterprise Engagement is based on extensive research demonstrating a connection between customer engagement, employee engagement, and organisational results, and on the ISO integrated approach that aligns the interests of all audiences and integrates the various types of branding, leadership, communications, learning, innovation, rewards and recognition, and other tactics organizations deploy to engage their stakeholders.

Host: Jo Moffatt

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