Show #278: Building Long Term Engagement
Special Guest: Helen Schick – Head of Internal Communication and Engagement, Alzheimer’s Society
Helen’s focus is to deliver a sense of belonging for thousands of employees and volunteers – creating an army of ambassadors to help build a world without dementia.Join us as we talk about how to balance building long term engagement with meeting the day-to-day demands of the organisation.
Join us as we talk about how to balance building long term engagement with meeting the day-to-day demands of the organisation.
With more than 15 years’ experience in internal communication across financial and charity sectors, Helen has lead teams to win the IOIC award for best campaign and Charity Comms award for ‘excellence in internal communications’ in 2017. Helen works closely with strategic leadership teams to develop long-term engagement frameworks that combine high-impact channels, activities and campaigns to deliver compelling corporate narratives and support organisational ambitions.
We’ll be talking about how to balance building long term engagement and ambassadorship goals, with meeting the day-to-day demands of the organisation. How to successfully focus on more emotional connections with your organisation’s purpose, and use key drivers of engagement to focus on what really makes a difference. Plus, how to get buy in for this approach with your senior team.
Host: Jo Moffatt