What is Behavioural Economics? 

Behavioural economics (also referred to as experimental economics) is the use of experimental methods with monetary incentives to evaluate theoretical predictions of human behaviour. It uses controlled, scientifically-designed experiments to test human behaviour. Experimental economic research offers the advantage of an immediate observation of people’s decisions. The incentivised research method leads to reliable prognoses of human behaviour.

Click the download button below to learn more about behavioural economics and behaviour change.

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to our newsletter

Sign up to get the latest news, events, podcasts and more!