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Telling tales – influencing the informal narratives of your organisation

If you’ve been updating your communications strategy this year there’s a good chance you’ve thought about storytelling. Creating a narrative makes messages memorable and more impactful, whether it’s the story of your brand strategy or a one-off change project. Where it gets tricky is when we move away from corporate communications to look at the […]

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Housing associations are experiencing dramatic change. Faced with new legislation in the Housing and Planning Bill which allows tenants to buy their homes at a discount of up to £73,000, as well as a 1% annual reduction in social rents in England for the next four years, they could be forgiven for concentrating their focus […]

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