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Show #295: A Way for Corporates to Engage their Teams with the CSR Agenda
15 April 2019 |5:30 pm - 6:00 pm BST
Special Guest: Nick Kershaw, Founder & CEO, Impact Marathon Series
Nick is the energetic leader behind the Impact Marathon Series dream – a dream that takes runners right into the heart of communities all over the world to touch lives and run ludicrous races together.
The experience takes individuals and teams to work on projects that truly engage each runner with an understanding of how we can create a positive impact in our personal and professional lives.
From Guatemala, to Nepal via Malawi and Kenya – up volcanoes and through the Himalayas he has now generated over $800k for grassroot charities in under 3 years since selling all but his two bags and becoming a nomadic running entrepreneur.
In 2015, Nick Kershaw was asking himself two key questions:
How can we better connect individuals with their inherent power to make an impact in the world?Â
How do we empower the grassroot organisations set up in all over the world who are at the forefront of achieving the SDGs in their communities?
The answers he came up were not conventional. A slip of the tongue in the middle of a speech ended up in him hosting 67 runners in Uganda to spend a week visiting projects in the Masaka community, before taking on a marathon on the equator.
The Uganda Marathon experiment inspired Nick to ask another question:
How can we create a sustainable business model that not only drives money to these aforementioned organisations, but also creates a platform to tell their story?
The Impact Marathon Series was born.
In 3 years, they have delivered 9 events in 4 different countries: Guatemala, Malawi, Kenya, Nepal.
These events have raised over $1m and have seen 350 Impact Runners visit to see exactly where this money is going, why it is so powerful and how they can make changes in their lives to maximise their direct and indirect impact.
Travelling to open up mindsets and see the reality of what The Global Goals mean on a very intimate grassroot level, combined with inherent power that comes from taking on a challenge as huge as running a marathon on an active volcano, or in the Himalayas has become a recipe for engagement that has got Nick asking one more question…
How can we use this platform to support corporates in engaging their teams with the CSR they do – whilst also boosting team health, team unity and an awareness of each individual employee’s power to impact the word?
Join us as we talk about how corporates can engage their employees with the CSR agenda.
Host: Jo Dodds
