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Strategic Narrative

17 September 2021 |10:00 am - 11:30 am BST


This is the second in the series of events exploring the four enablers will focus on the role of strategic narrative in engaging employees. We hope you can join us for another interesting discussion, with insights from practitioners and researchers on great practice and the importance of strategic narrative in supporting engagement.

Hear from Peter Cheese, David MacLeod, Nita Clarke and a panel of business leaders on the importance of clear purpose and an authentic story

How compelling and authentic is your organisation’s strategic narrative? Do your employees have a clear idea of your purpose and direction and how they contribute?

10 years ago the MacLeod Report highlighted the 4 enablers of employee engagement that underpinned thriving and productive work environments. This is the second event in a series exploring each of the enablers and focuses on the role of strategic narrative in supporting employee engagement.

Keynote speaker, Peter Cheese, will share his wealth of knowledge as CEO of CIPD and significant experience in HR to delve into the subject and its importance in the current climate.

Hear David MacLeod OBE and Nita Clarke OBE (co-authors of the MacLeod Report and co-founders of Engage for Success) discuss what it means to have a strategic narrative and learn more about the four enablers to engagement from Amber Kelly (founder of Employees First Ltd).

This event is a great opportunity to learn about the importance of strategic narrative and how organisations are using this enabler as part of creating engaging, productive and thriving workplaces.

Speakers and Panel Members:

David MacLeod OBE, Co-founder, Engage for Success

Nita Clarke OBE, Co-founder, Engage for Success

Peter Cheese, CEO, CIPD

Dawn George, HR Director, The Eden Project

Rory Campbell FRSA, Former Lloyds, JLP and Co-Founder, New Vantage Consulting

Katie Bailey, Professor of Work and Employment, King’s Business School


Amber Kelly, Founder, Employees First Ltd

Shaheena Ormerod-Sachedina, Founder, Working Wonders

Sarah Pass, Senior Lecturer at Nottingham Business School, Nottingham Trent University (NTU)

Event Info:

The event will be live streamed through Eventbrite. To participate in the event, you will need to register for a ticket to receive the bespoke link to join. You will be sent detailed instructions via email closer to the event.

To share any questions you have for the panel members, please email:

Engage for Success would like to thank Nottingham Trent University for hosting the event.



17 September 2021
10:00 am - 11:30 am BST
Event Category:
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United Kingdom


Engage for Success