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Special Guest: Rum Ekhtiar: Founder and Partner of Rum & Co.
Rum Ekhtiar, founder and partner of Rum & Co, has worked with Fortune 500 companies like MetLife, Citi and Novartis, providing best-in-class internal communications. He’s joining Engage for Success to share his expert advice on leadership communications in challenging times.
Whether big changes are coming from within (think…WeWork, Thomas Cook, Forever 21) or from the outside world (global pandemic, anyone?), one of the most important ways to manage through difficult changes is by communicating strategically. This begins with how you communicate with your employees. There are a few simple rules: be transparent, make it a two-way dialogue, and never forget that there’s no such thing as “internal communications” anymore.
Rum brings 20+ years of brand and agency leadership experiences with him and a take-no-prisoners approach to finding meaningful strategies, creative solutions, and winning new business. Whether it’s launching a lifesaving vaccine, leading a legacy CPG player into the 21st century with influencer marketing, or repositioning a stodgy insurance company as a (sexy) tech firm, Rum has a track record for helping some of the largest brands and agencies transform and communicate effectively.
Armed with Gucci sneakers and a witty sense of humor, Rum turns the stresses and roadblocks of steering brand strategy and pitching business into high octane progress, and therapy sessions. The result? Intricate, yet creative strategies, positioning and ideas that translate into easy to understand concepts that yield actual outcomes…Brand strategies that actually work, ideas that are creative, pitches that win, teams that work towards a common goal. Aside from leading animated discussions and workshops, Rum is just as content discovering new French house music, shopping for designer sneakers (size 13 US, 48 EU) and recovering from a bruised ego and sore knees after spin class.
Join us as we discuss ways to communicate with your employees.
Host: Jo Dodds