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Radio Show #442: How Communication Creates and Sustains Engagement.
23 May 2022 |5:30 pm - 6:00 pm BST
Special Guest: Elaine Bennett: Principal of BennettInk.com
Engagement in a Hybrid World: If your employees aren’t engaged with their work, they won’t stay your employees for long. How do you create and sustain engagement when your workforce may be physically scattered? Communication is key—but it must be transparent, truthful, and tailor-made for your situation.
Elaine Bennett’s name may sound familiar but she is an award-winning speechwriter and definitely not the lady from Seinfeld, whose last name was Benes.
This Elaine is a strategic messaging consultant, advising clients from Fortune 50 CEOs to entrepreneurs on their messaging. She also creates and delivers trainings on how to improve the writing of everything from internal communications to speeches. Her 2019 TEDx Talk tackles the topic of how language can change the world.
She began her career on Wall Street 25+ years ago, as speechwriter for the CEO of Salomon Brothers. When scandal forced the executive to resign, Warren Buffett stepped in as Interim CEO—and Elaine’s newest client. Mr. Buffett offered Elaine one of his highest compliments:
“You have a terrific ear and you turn straight thinking into straight writing.”
And that’s what she’s been doing ever since—melding the mind of a businessperson with the sensibility of an outsider to tell complex stories in a sophisticated but relatable way. Or as another client put it, “Elaine is the Obi-Wan of speechwriting.”
Join us as we discuss how communication creates and sustains engagement.
Listen Live (Archive Available)
Host: Jo Moffatt