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Webinar: How Internal Communication, Employee Engagement & Employee Experience fit together
21 April 2021 |12:00 pm - 1:00 pm BST10
IC/EE/EX – are they: Different names for a similar thing; three distinct functions; in competition with each other?
It can seem a little confusing! Join this webinar to hear from IC/EE/EX thought leaders and get some clarity.
This webinar marks the end of ‘phase one’ of the Employee Experience Opportunity. Mike Sharples and Nicholas Wardle will be discussing their new book, Monetising the Employee Experience, and will be giving an overview of the EX Toolkit – which will help organisations to deliver an effective employee experience.
As an added bonus, all attendees will recieve a free copy of the ebook. (A paperback copy of the book will also be available.)
By the end of the session you will:
- Understand more about how IC/EE/EX complement each other
- Learn about the IoIC ‘boxsets’
- Hear how you can prove the ROI of EX
- Be the first to see the EX Toolkit and be given full – and free – access to it
About the speakers:
Jennifer Sproul is the Chief Executive of the Institute of Internal Communication. Jennifer is responsible for the leadership of IoIC, the only independent professional body solely dedicated to internal communication. IoIC is the voice of internal communication, setting standards for more than 70 years through qualifications, career development, thought leadership and best practice.
Jo Moffatt is the MD of Woodreed and Partnerships & Strategy Director, Engage for Success. Jo has been closely involved with the Engage for Success movement as a volunteer since 2012. She is Partnerships & Strategy Director and regularly hosts the weekly Engage for Success radio show. Now in its eight year, EFS radio draws guests from across the engagement world with interesting stories to share. The Engage for Success agenda is absolutely aligned with Jo’s vision ‘to make workplaces better places to be’. Jo is passionate about brands and their power to move people. She is equally passionate about employee engagement and its vital role in delivering a high performing organisation. Put the two together and she becomes almost evangelical about the power a well-positioned and consistently delivered brand has as a catalyst for employee engagement and business success. Jo’s ‘day job’ is MD and founder of Woodreed, a specialist ad agency who use the tools, techniques, creativity and insight of the advertising world to engage employees inside organisations.
Mike Sharples is the CEO & Head of Strategy at Brand Experiences, which helps organisations achieve success by delivering outstanding experiences to customers, employees, candidates and prospects. Mike is also the co-founder of the EXO and co-author of the upcoming book – Monetising the Employee Experience, which provides practical tools to help prove the ROI for EX.
Nicholas Wardle is the Head of Employee Engagement & Communications at One Housing and co-founder of the Employee Experience Opportunity. Nicholas is an award-winning employee experience practitioner with over 15 years’ experience in the employee experience/comms/engagement space, both in the UK and in the Middle East. He has worked across many sectors, including: the arts, television, local government, retail and housing. Nicholas is a Fellow of the Institute of Internal Communications (IoIC), and a committee member of both Engage for Success, and IoIC London. His mantra is to ‘keep the complex, simple’ and he believes that the employee experience should have parity with the customer experience. His is the co-author of the forthcoming book: Monetising the Employee Experience.
Charlotte Dahl is a director at specialist advertising agency Woodreed. She’s an accomplished speaker, writer and facilitator, with a unique view on employee engagement and internal communications, having spent equal parts of her career in consumer, then employee communications. Having worked for clients spanning every industry sector, including Marks & Spencer, The National Lottery, Volkswagen Group, Jaguar Land Rover, Guinness World Records and the NHS, she brings the rigour of consumer marketing into internal communications. She is passionate about raising the profile, standards and effectiveness of internal communication, believing employees AND customers deserve the same reverence, effort and creativity in communication. Appearing on stages at home and abroad, she’s talked for senior leadership summits and in-house teams as well as for the CIPD, Institute of Internal Communications, Engage for Success and at ABTA’s travel convention in Malta. She’s a regular chair for Engage Business Media’s events and delivers training for the IoIC.