2nd December 2013

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by: designers-i

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Categories: Engage for Success Blog

Employee Engagement through Gamification

Gamification is considered to be a leading enterprise learning and recognition trend. Companies are now looking into common video-game techniques such as points, badges, and leader boards to make their websites and training more interactive and to reward employees for their contributions.

In an article by ASTD¹ it is stated ‘The key to understanding the power of video games is brain plasticity. The brain is constantly rebuilding and re-configuring itself, in response to every single experience … frequent players of video games actually retrain their brains to be better at detecting fine details, tracking the movement of objects, paying attention, making decisions, understanding and manipulating multimedia, and many other behaviors that can be useful in the workforce.’

One of the most engaging activity a person will ever experience is a video game, some may think this only applies to those under a certain age however this isn’t the case. ALL brains respond to the stimuli found in a well-designed computer game. Many organisations have already found ways to make gaming work for them, even if it’s not in the traditional sense.

At a recent Grass Roots event, chief technology officer Paul Brown discussed how Telstra Australia has embedded social recognition to radically improve employee engagement – they used social media and smart boards to recognise collegaues through a gaming smartboard method, this saw engagement levels increase over time.

Another Forbes article discusses how gamification can help engage employees with positive behaviours but also get employees addicted to habits of excellence. This case study demonstrates how T – mobile used gamification to boost community engagement.

If you have a case study of an app or gamification platform being used at your organisation to increase employee engagement please contact us on content@engageforsuccess.org.

¹ ASTD – The world’s largest professional association dedicated to the training and development field.

This summary blog has collated using information from the article links included above.