Special Guest: Shanna Wendt : Vice President Communications, Coca-Cola European Partners

For 20 years, Shanna has worked in international corporate affairs and played a leading role in the communications supporting the merger to create Coca-Cola European Partners in 2016. Today, she leads the communications function at CCEP, and she is transforming communications technology and culture, with a focus on the company’s growth strategy, sustainability leadership and employee advocacy. Her team is responsible for all aspects of external and internal engagement, as well as the digital communications strategy. She also provides strategic communications guidance to the executive office.

In creating a new internal communications platform, CCEP co-created the solution with its hardest to reach colleagues in field and manufacturing roles. This resulted in Redline, the home of CCEP news and information, designed by colleagues. Redline has changed the way we communicate at CCEP. Colleagues are part of the discussion, empowered to share information, and interact with leaders who are actively present on the platform. Redline has also made a significant difference during COVID-19, creating a sense of community virtually and keeping colleagues connected. This is reflected in colleagues’ feedback – in a recent pulse survey on their COVID experience, 78% of respondents rated communications favourably, which is a significant step change from previous colleague surveys.

Join us as we discuss creating a sense of community virtually and keeping colleagues connected.

Host: Jo Moffatt


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