Show #177: PeopleShock Why People Matter More Than Ever in the Digital Era
Special Guest: Tema Frank, Best-Selling Author, International Speaker and Consultant
Best-selling author, international speaker and consultant, Tema Frank has over three decades’ experience in business & marketing strategy, usability testing, and customer experience improvement. She started using the Internet for e-mail in 1991 and put up her first website in 1995. She’s been immersed in the web world ever since.
In her latest book, PeopleShock: The Path to Profits When Customers Rule, Tema (pronounced like Emma!) says that as business becomes more automated and standardised that “people are the only way you can really differentiate your offerings”.
Join us as we talk about Tema’s thoughts about how businesses can respond to the digital era.
Host: Jo Dodds