Coca-Cola Enterprises and Telent are among the employers that have signed up for a new employee engagement initiative. An article on the employee benefits website states ‘The initiative, which was launched by Standard Life, aims to develop the most effective means of employee engagement in a post-auto-enrolment world. It includes a range of messaging campaigns available for all employers with a Standard Life pension plan, which covers retirement, investments and consolidating pension schemes.’
It also includes tools to test as part of the initiative and has made Standard Life’s Goal Planner, an interactive online tool, designed to help build a picture of what an individual’s financial future may look like, available to all employees.
The beverage manufacturer and the technology services organisation are piloting the initiative with their employees.
Sheena Cowan, employee benefits manager at Standard Life, said: “Working with the employee engagement taskforce has made me think very differently about how I get the right message to the right people at the right time, so that all of our employees can have a better opportunity to retire when they want to with an income they expect.
“We’ve now got a really clear engagement plan for our DC scheme with fresh and powerful communication campaigns using a variety of media over this year.
“Success for us will be a year-on-year increase in member contribution levels so that we know our members are investing towards a potentially meaningful income in retirement.
“We’d also like to see evidence that members are more confident in reviewing their investment and target retirement date choices.”
The full article can be found here.