Research: The Brand Inside – Extent to which brand plays a part in UK Business and engagement levels 

The Brand Inside: Woodreed Survey Report 2012, sets out to uncover the extent to which brand plays a part inside UK businesses.  The report sets out that by creating a strong brand, focussing on creating a positive culture for employees will in turn lead to employees focussing on creating a great experience for customers, increasing revenues as they go.

Woodreed uses their model ‘STRIPES’ as a measurement tool, identifying 7 key areas within a business where brand can be leveraged to help increase levels of employee engagement.

As part of the outcomes of their research, Woodreed identified that without a doubt, to create a positive culture within an organisation, the brand must be lived and be seen to be lived by senior staff.  Line managers also have a role to play and it is vital that they are seen to be aligned with the company culture every step of the way.

“In a homogenised market place with little differentiation,employee behaviour and performance is a more sustainable point of competitive advantage than any other components of the marketing mix. 

It’s people that give you the competitive edge. Employees matter. People make the difference.”

View and Download

Leave a Reply

Your email address will not be published. Required fields are marked

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Subscribe to our newsletter

Sign up to get the latest news, events, podcasts and more!