what is behavioural economics?
the purpose of the tag
The purpose of this TAG is to acquire a greater understanding as to why and how people behave the way they do in various situations and circumstances using behavioural economics tools and methods. This will enable us to measure shifts towards desired behaviour when we change and design ‘nudges’ and use this information to shift people’s behaviour.How can we use nudges to persuade line managers to take meaningful action planning seriously, at the same time as being engaging leaders? (This would include talking to their people one to one, setting challenging targets but refrain bully etc.) The question would also refer to managers enabling employees’ voice, and ensuring they understand the strategic narrative. How do we persuade, through nudges, senior leaders to do more than pay lip service.
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We will build tailored interventions to improve coordination, motivation, engagement and cooperation in organisations with employees from diverse backgrounds. As a Thought and Action Group, we plan to work with individual organisations and/or into and across other TAGs. Experiments (or simulations) will focus on key engagement issues. For example: