Case Study: Cross Cultures TAG – Freshfields 

Freshfields Bruckhaus and Deringer is an International law firm with over 2400 lawyers in 28 offices around the world. Provides service to national and multinational corporations.

During the credit crisis management’s strong belief was that at this time of crisis, the firm must pull together across our – at the time – 27 office network and challenged the internal communications department to deliver a global campaign which resulted in closer international ties, lived the values of the firm (in particular ‘imagination’ and ‘outstanding teamwork’) and raised engagement levels.

An international film festival was created, a small central team worked closely with local office film teams who were each tasked with  creating a five-minute film which creatively demonstrated our firm’s values. Offices wrote scripts, acted in the film and 17 completed films were submitted, covering 24 offices (several offices collaborated to produce combined films within their country). The presentation below has more information.

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